We have been amiss in keeping our newsletter updated and current. There are no excuses, just explanations.
Towards the end of 2007, Hawaiian Waikiki Wedding went through many new and exciting changes. For many years, a high percentage of our business contracts were with established companies that outsourced their wedding needs and through previous clients' referrals. That worked well but we were constantly seeking methods to improve and expand our business. Entered the World Wide Web! It was time to change.
Do we really believe that this way of reaching out and interacting with customers will help our business? There is no doubt about it. After doing our own test and research, we learned that the internet has greatly improved our Customer Satisfaction, reach a wider customer base, and saves time.
The opportunities presented with doing business on the web are phenomenal. There are advantages and disadvantages but overall, the positives outweigh the negatives. The important thing is to remember that there is no perfect way, just a better way of doing business.
So how do we rate the World Wide Web? We believe that the Web is by far the best and economical way to reach new Prospects and test new Opportunities before spending valuable time and money. Waste time and money and most business will flounder and die. So this year we are putting in a lot of effort to learn and innovate using the internet.
Do we think that the customer will benefit? A big YES! Customers value their time and money just as much as us. And if a service is deemed excellent by the customer, the golden 'word-of-mouth' endorsement will certainly follow. Irrelevant of how new methods and opportunities are carried out, the goal remains the same, customer satisfaction rules!
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